A landing page is a standalone web page created specifically for marketing or advertising campaigns. It’s where a visitor “lands” after clicking on a link from an ad, email, or social media post. Unlike a full website, which may have many links and sections, a landing page is focused on one specific goal or action — like signing up, buying a product, or downloading something.
Why it’s important for any business:
- Boosts conversions: Since it’s focused on a single message and call-to-action, it helps turn visitors into leads or customers more effectively.
- Targeted messaging: It can be tailored for a specific audience or campaign, making it more relevant and persuasive.
- Improves marketing ROI: With higher conversion rates, businesses get more value from their advertising spend.
- Easy to test and optimize: You can A/B test different versions to see what works best.